Over 1000 fitness centers and gyms were analyzed for consumer behavior and patterns.

Here's what we discovered:

• Gyms see their most significant usage from 6-7pm
• Tuesday is by far the most popular day to work out
• Most gym goers workout for 50mins - 1hr.
• 25% of gym goers stick to their standard gym time month over month

we then focused on a single gym in West Hollywood to show what the traffic looks like when we took 6 months of traffic, and reduced it to one day that we then compressed to 90 seconds.